Coolibar (Minneapolis, Minn.)

John and Mary Barrow are parents of three who want to educate Americans regarding the rapidly emerging epidemic of skin cancer and arm them with effective tools to protect themselves and their families. As a native of Australia, where skin cancer effects one of every seven people, John is keenly aware of the harmful effects of the sun’s ultraviolet rays and the need for sensible sun protection. In order to help Americans stay healthy, Mary and John wrote the book Sun Protection for Life: Your Guide to a Lifetime of Healthy & Beautiful Skin (New Harbinger, 2005). In 2001, John founded a sun-protective clothing company to bring Australia’s world-leading approaches to sun protection to the American market. The company, Coolibar, taking its name from the Australian Eucalyptus tree, has extensively redesigned Australian sun protective clothing styles to meet the tastes and needs of fashion- and health-conscious Americans. Coolibar’s specially designed clothing is a simple foundation for guaranteed protection from the sun’s harmful ultraviolet rays.

Recent hits: Coolibar's pioneering products appear on Good Morning America and the Today Show.