Mozilla (Mountain View, Calif.)

Firefox is a Web browser created by the non-profit Mozilla Foundation with the assistance of hundreds of volunteer programmers from around the world. To celebrate the availability of Firefox 1.0, a group of open source enthusiasts launched a campaign to purchase a full-page advertisement in The New York Times. The campaign raised over $200,000 within ten days – enough for a two-page spread layout – and resulted in an ad that included the names of the thousands of small-donation contributors. The Mozilla Foundation’s stated goal of one million downloads was surpassed within three days. The advertisement in The New York Times ran on Dec. 16, 2004.