Challenge

In early 2000, as high-tech company demises began dominating financial and business news, tell the incredible story of how Stellent (formerly IntraNet Solutions) had been profitable for five straight quarters, had a billion-dollar market cap and still had $100 million in the bank.

Solution

Book quarterly media tours with top business and financial media. Help develop messaging and positioning. Disseminate a steady stream of financial and business news, including acquisitions, mergers, significant product updates, financial results and executive changes.

Results

Over a period of two years, Stellent was featured twice on CNBC (“Power Lunch” and “The Edge”) and in BusinessWeek, Industry Standard, Investor’s Business Daily, Red Herring, newyorktimes.com, usatoday.com, forbes.com and wallstreetjournal.com. Haberman & Associates also arranged meetings for Stellent with the New York Times and Fortune. To bolster Stellent’s business story, Haberman simultaneously placed Stellent product stories in leading technology trades, such as InformationWeek, eWeek and Computerworld.