Challenge

Expand traditional market for Dimension, Stratasys’ low-cost, 3D printing technology, by reaching additional vertical industries with new, targeted messages. Get resellers to identify and gather customer testimonials to help market Dimension. Launch second-generation product, Dimension SST.

Solution

Develop messaging that defines the 3D printing market and positions Dimension as the market leader. Develop program for gathering customer testimonials and case studies from international network of Dimension resellers. Conduct trade media relations, including pitching customer stories and distributing news releases on product enhancements and corporate developments to business, trade and appropriate vertical media. Introduce Dimension SST to media attendees at national industry trade show through one-on-one media briefings. Expand awareness of Stratasys among a broader audience by securing stories in well-known business media outlets.

Results

Multiple stories in top trade publications, including Design News, Mechanical Engineering and Desktop Engineering. Cover story in Job Shop Technology. Placements in vertical publications, such as Appliance Magazine, Kitchen & Bath Design News and Tech Directions. Feature profile story in Forbes. Two Investor’s Business Daily features and segment on CNBC’s “The Edge.”

Feedback

Scott Crump, CEO of Stratasys: “Congratulations on the excellent job of interesting Forbes in the article, guiding them, persisting and scheduling interviews when I was on the other side of the globe. Great job — you pulled it off! Keep up the great work. I enjoy working with you.”