Challenge

Further strengthen ArthroCare’s credibility among investors, analysts and medical device community. Enhance communication with key constituents and financial community. Secure additional coverage by high-profile analyst firms.

Solution

Develop investor relations and financial media relations plan that included key messages, positioning statements and communications strategies. Disseminate a steady stream of information through news releases and conference calls. Set up face-to-face meetings with investment community, such as road shows and analyst meetings, and prepare CEO Mike Baker’s meeting presentations. Conduct ongoing media relations outreach (media tour, feature pitches on ArthroCare’s business story) with top-tier business and financial media. Develop presentations for industry and corporate development conferences. Research and apply for high-profile business and industry awards.

Results

Secured placements on CNBC and CBS Marketwatch and in Investor’s Business Daily, San Jose Mercury News, Reuters, Dow Jones and Fortune Small Business. Baker opened Nasdaq on Oct. 22, 2003 and was named 2003 Ernst & Young “Entrepreneur of the Year” in Northern California. Six financial analysts are covering the company, including Wells Fargo, UBS, First Albany Corp. and Banc of America.

Feedback

Comments from an analyst following quarterly conference call: “I want to compliment you in the handling of the call yesterday. The presentation of the information was very good, and better than in past quarters.”