Published June 2001

HomeStyles.com is the largest distributor of home plans in the world, and since 1996, Haberman & Associates has been helping them make people’s dream homes a reality.

Hundreds of publicity placements in media outlets such as The New York Times, Chicago Tribune, Detroit Free Press and Home & Garden Network have told literally millions of people about the HomeStyles.com Web site, increasing both traffic and to the site and overall home plan sales.

“Haberman put us on the map,” explains Craig Bryan, Marketing Manager of HomeStyles.com. “One of my publishing partners in New York City called several months ago and said, ‘OK, how do you do it? Every time I turn around, I’m hearing more about HomeStyles.com, the people you’re working with, your new products and your wonderful new relationships. It’s one thing to have this kind of story, but letting everyone know is quite another. How do you do it?’ The answer is simple: Haberman & Associates.”

Jeff Heegard, partner of HomeStyles.com adds, “The concept of modern storytelling is an excellent way for HomeStyles.com to get its story out to the world. It even helps us understand ourselves in a more thoughtful way.”

In addition to publicity and media exposure, Haberman has also been deeply involved with HomeStyles.com at strategic and organizational levels. "Haberman is like an extension of our company," noted Bryan. "There's no learning curve. They know who and what we are, how we work and what we expect. No matter what the project is, they define the task at hand, tell
us how it's going to be accomplished, then go ahead and do it."