Published June 2001

With their products driving digital audio/video presentations at the Rock and Roll Hall of Fame & Museum, the IBM Epcot Pavilion, Levis’ flagship store in New York city and Café Odyssey, Visual Circuits clearly has a hot, pioneering technology. Even better, their story is growing and reaching an ever-expanding circle of prospects and customers.

Since 1998, Haberman and Associates has been busy spreading the word. According to J.D. Mooney, Sales Director for Minneapolis-based Visual Circuits, this publicity helped generate bottom line results from the very beginning. “Just months after the first stories appeared, articles placed by Haberman started having a very positive impact on our business.”

“What impresses me most about Haberman is that they truly grasp the core elements of our business and our story, even though we're into some deep technology,” says CEO David Parish. “We're not storytellers -- we're engineers, and Haberman figured out how to pull our story out of us. Simultaneously, they helped us determine who needed to hear our story -- making sure it was heard loud and clear.”

Creating and telling compelling stories requires close collaboration and a clear understanding of the market, and Mooney speaks highly of Haberman’s work style: “They set clear guidelines on what was realistic in a business that can be difficult to define.” He adds, “In what can be a fluff-crazy business, they understand what's relevant and deliver solid results that speak to our specific industry. No easy task.”

Today, as equipment produced by Visual Circuits dazzles viewers in more and more venues nationwide, the company is steadily meeting new objectives and looking ahead to continued innovations. What does the future hold? How will the story evolve? Haberman will be there, enthusiastically and strategically communicating the latest developments from Visual Circuits.