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Fred Haberman
Fred Haberman has hung out in a spaceship with billionaire Richard
Branson, traded jokes with “Daily Show” host Jon Stewart
and sipped coffee backstage at every network TV morning show.
But it was the death of an eight-year-old girl that made him realize
why he got into the public relations business. Alexandra Scott,
a victim of cancer, in her short lifespan inspired a national
movement that raised hundreds of thousands of dollars for pediatric
cancer research and clarified Haberman’s mission to tell
the stories of pioneering people and companies making a difference
in the world.
In Alexandra’s honor, Haberman helped lead Volvo Cars of
North America’s “Volvo Drive for life Days,”
a national grassroots effort by more than 300 Volvo retailers
to help the Scott family reach Alexandra’s goal of raising
$1 million for her cause — a goal she set shortly before
she died. The successful campaign earned PR Week’s coveted
“Cause-Related Campaign of the Year” in the 2005.
Haberman’s work with the first-ever U.S. Pond Hockey Championships,
Earthjustice, Organic Valley, the first all-women’s trek
across Antarctica by Ann Bancroft and Liv Arnesen and hundreds
of other organizations has proven his belief that the ancient
art of storytelling is the best way for companies to help their
customers connect with their brands.
Haberman & Associates was recently named among the Top Brand
Storytellers by FastCompany.com and has earned numerous other
industry accolades, including PR Week’s “Product Brand
Development Campaign Of The Year” in 2003 and two “Best
Media Event” PR Platinum Awards from PR News in 2002 and
2003. The company’s media relations campaigns have resulted
in billions of media impressions on local, national and international
levels for a wide variety of consumer products, business-to-business
and medical- and bio- technology companies, and non-profits.
He started a business in Kazakhstan with his wife, managed youth-development
programs for hundreds of youth, and co-founded an adventure travel
company that organized treks to the remote regions of Nepal. His
biggest challenge and greatest joy to date is keeping pace with
his four-year-old son and six-year-old daughter.
A graduate of the University of Wisconsin-Madison, Haberman holds
a bachelor of arts degree in history.
fred@habermaninc.com
