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Rob Davis

Davis works primarily with national technology and regional issue advocacy clients. In the summer of 2004, Davis began a campaign that raised more than $200,000 in ten days for the Mozilla Foundation, the nonprofit creators of the Firefox web browser -- the money was used to place two full-page advertisements in The New York Times. Davis was previously Director of Partner Marketing at Gearworks, a wireless software firm, where he created and managed business development and co-marketing relationships with Symbol Technologies, Motorola and Nextel. Before leaving Gearworks, Davis managed a campaign that generated over 40 million media impressions for the 40-person firm and their customer, Roto-Rooter Inc.

No stranger to guerilla marketing, Davis has collaborated with entrepreneurial artists on projects such as “The Butter Palm” to “Deanie Babies.” Each project received national media coverage including CNN Headline News, The New York Times, Parade, Fox News and the BBC. The Butter Palm appears in a question in the 2003 edition of Trivial Pursuit; three Deanie Babies became part of a collection at the Smithsonian's National Museum of American History.

Red Herring magazine named Davis a "marketing maverick" in 2004 and he was lauded by the Minneapolis/St. Paul City Pages in 2002 as "a good-natured but gravely determined change agent." Davis lives in Minneapolis and is an alumnus of Macalester College.

rob@habermaninc.com